3 Comments
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ToolsForCrypto's avatar

🔥 substack, been waiting for this after all your threads

Zack's avatar

"Objective: Convey Status + Lock in Next Steps

*after intro/chitchat*

🐲: So it’s good to connect again Jim. Before we get started, I want to be upfront. This is a decision call. Meaning that by the end if we don’t say No to each other the next steps would be to begin working together. Are you comfortable making that kind of decision by the end of this call?

It’s either Yes or No.

If No, don’t proceed. It likely won’t close anyway.

Remember: you are always moving to clearly defined next steps or a No."

Tell me you're an SMB AE without telling me you're an SMB AE.

0xSauron's avatar

BTSG - Great post. Curious how you adjust this when you're going through an advisor speaking on behalf of the ultimate client. Especially for long sales cycle, high ACV engagements.